How and why to befriend your competitors

How do you make sales content so good that your competition invites you onto their podcast?  Well, this week we’re hanging out with Will Aitken, Account Executive at Proposify – AKA: the enemy — because he’s been doing exactly that. And he was nice enough to join us to share what makes his sales content so compelling. Keep your friends close and enemies closer, right? In this episode, we cover: Will’s hurtful comments about us Effective strategies for making viral sales videos How to stay consistent and get results with your content The worst car negotiation of the 21st Century Subscribe to The Customer Engagement Lab and never wake up in a cold sweat worrying you missed an episode ever again.