It's OK to be polite to salespeople when they call w/ Reid Anderson

If you think sales is an easy job, try cold calling an angry CMO at 1:22 in the afternoon.  If you’re not too busy crying afterwards, it might be time to discuss what it really takes to be in sales. On this episode, Travis speaks with Reid Anderson, Enterprise Sales at PandaDoc, about overcoming adversity in sales and how to be more effective at cold calls, demoing, and negotiation.  In this episode: How to detach from the outcome and make the next dial Pulling the truth out of passionate responses Facetime cold calling: genius or worst idea ever? Subscribe to The Customer Engagement Lab here and never wake up in a cold sweat worrying you missed an episode ever again. Listening on a desktop & can’t see the links? Just search for The Customer Engagement Lab in your favorite podcast player.