Publicity stunts, Super Bowl Ads, & email prospecting to reach unaware buyers

In this episode, Travis, Carmen, & Jed focus on selling and advertising to unaware buyers that have never heard of you or your solution. How do you make them aware? How should you sell to them? How do you get them to notice you To remember you? You’ll hear from Jed Mahrle, PandaDoc’s Global Manager of Outbound Sales Development as he distinguishes between emailing aware vs. unaware prospects. We learn why his strategy for the unaware works so well for him and his team and how you can do it too. Also, on this episode — Travis chats with Carmen Zita, PandaDoc’s Brand Ops Manager about something that’s very relevant right now — Super Bowl commercials. She goes over the secret formula of successfully nailing a $6.5 million ad. Together they preview 3 Super Bowl ad teasers and predict which ones they think will do well and which ones will do poorly based on this formula. Travis focuses on a perfectly executed publicity stunt from the now popular dating app, Thursday. And how an intern with a $35 budget helped the company become one of the top 100 social media apps in the world.