Selling your heart out to software engineers with John Adams

We have the first true software engineer, developer, and software architect on the show today.  And no, we’re not going to talk about tips for API products, but we will discuss changing tool providers, a distrust of advertorial websites, and the importance of quality materials in your swag.  On this episode, Travis speaks with friend and former colleague, John Adams, Principal Engineer at Fanatics, about awareness and expectations for post purchase.  In this episode: Discussing awareness and product awareness w/ Twitter Important steps to take post purchase Distrusting advertorial websites Subscribe to The Customer Engagement Lab here and never wake up in a cold sweat worrying you missed an episode ever again. Listening on a desktop & can’t see the links? Just search for The Customer Engagement Lab in your favorite podcast player.