123. Transforming Customer Relationships with Transparency and Collaboration w/ Scott McCorkle
These trends will be important for the future of CRM: transparency, multiple companies working together, and proving value using a new wave of enterprise software and data sharing. What if we started to think of the customer being part of our customer system?In this episode, I interview Scott McCorkle, CEO at MetaCX, about how to reinvent CRM with transparency.Scott and I talked about:- The definition of competitive customer experience- Trends in enterprise software driven, in part, by the pandemic- Feedback on MetaCX’s emotional outcome-based view of relationship- Embracing uncertainty, challenge, and mistakes in the startup worldCheck out these resources we mentioned during the podcast:- Scott Dorsey- Delta Airlines- MetaCXSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.