127. 3 CX Strategies for CROs w/ Darryl Praill
As a CRO, how do you change the culture of your org so that customer experience is everyone’s responsibility? In this episode, I interview Darryl Praill, CRO at Vanilla Soft, about how he distributes the ownership of customer experience across the whole org by dissolving barriers between teams.Darryl talked with me about:- What a matrix organization is- How colleagues are influenced by how they are compensated- 3 ways to create a culture of empathy- How marketing leaders can develop their personal brand- The role of video in customer experienceCheck out these resources we mentioned during the podcast:- Neewer Photo and Video- Darryl on TwitterSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.