127. 3 CX Strategies for CROs w/ Darryl Praill

As a CRO, how do you change the culture of your org so that customer experience is everyone’s responsibility? In this episode, I interview Darryl Praill, CRO at Vanilla Soft, about how he distributes the ownership of customer experience across the whole org by dissolving barriers between teams.Darryl talked with me about:- What a matrix organization is- How colleagues are influenced by how they are compensated- 3 ways to create a culture of empathy- How marketing leaders can develop their personal brand- The role of video in customer experienceCheck out these resources we mentioned during the podcast:- Neewer Photo and Video- Darryl on TwitterSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.

Om Podcasten

Creating and delivering better experiences for our customers is the single most important thing we can do today. Learn how Sales, Marketing, and Customer Success leaders create internal alignment, achieve desired outcomes, and exceed customer expectations in a personal and human way. The Customer Experience Podcast explores this challenge at various stages of growth as we all work together on the customer journey from acquisition to advocacy. Each episode features topics like: personal touch, human touch, customer journey, lifecycle marketing, sales process, customer service, customer success, raving fans, video email, video communication, B2B sales and marketing, personalization, automation.