128. Shifting Your Focus to Account-Based Experience (ABX) w/ Jon Miller

Just because someone fills out a form doesn’t mean they’re ready to talk to a salesperson. Two problems stem from this fact: the problem of discerning which leads are ready and the problem of how to nurture the ones that aren’t. Welcome to the explosion of martec.In this episode, I interview Jon Miller is Chief Marketing and Product Officer at Demandbase and previously co-founder at Marketo and Engagio, about account-based experience (ABX):Among the things we talked about were:- The evangelistic sale- The analogous relationship between CX and ABX, and B2C and B2B- Who’s responsible for company culture (not just the CEO)- MBAs are important for career switchersSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.