131. Returning the Human Voice to Marketing w/ Mark Schaefer

Are we using technology to create barriers between us and our customers? Or are we doubling down on things we know that our customers respond to, like a human voice that’s friendly, accessible, and even vulnerable?In this episode, I interview Mark Schaefer, COO at B Squared Media and author of Marketing Rebellion, about returning the human voice to the center of marketing.Mark also talks with me about:- Cumulative advantage vs. competitive advantage- Two thirds of your marketing is done by your customers- A fracture is a business opportunity- The role of momentum in changeCheck out these resources we mentioned during the podcast:- {grow} blog- BusinessesGrow.com- The Cumulative Advantage- Marketing Rebellion- Mark on LinkedIn- Mark on Twitter- Keith Reynold Jennings- The North Face- GlossierSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.