132. Bringing Empathy Back to Cold Emails w/ Jason Bay

The last cold email you received probably made you feel disengaged at best. It’s also the reason why the average cold email response rate is 1%.In this episode, I interview Jason Bay, Chief Prospecting Officer at Blissful Prospecting, about bringing empathy back to the sales process.We also talked about:- The 2 sales enablement fails and what should replace them- The REPLY method for cold emailing- The next wave of video and his video strategy- Long form content vs. bite-sized contentCheck out these resources we mentioned during the podcast:- BlissfulProspecting.com/Ethan- Jason Bay on LinkedIn- Proposify- AppleSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for The Customer Experience Podcast in your favorite podcast player.