134. Research: To Improve CX, Invest in EX w/ Ethan Beute

If you want to drive revenue growth, you need to have great CX. If you want to drive great CX, you need to have great EX. In other words, the employee experience is a precursor to the customer experience.I’m Ethan Beute, Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and co-host of the CX Series on the B2B Growth Show. I’m here today to share some of the connections I made about EX while interviewing Mathew Sweezey for the next book I’m cowriting with my longtime friend Steve Pacinelli.I love to share the things I’m learning:- Discussion of The Experience Equation- Discussion of the Service Profit Chain article from HBR- Discussion of the Heskett, Sasser, Schlesinger Service Profit Chain book- Bottom line: How internal service quality drives everything in your companySubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.