146. Getting Clear on Who You Are and How You Serve w/ Anthony Coundouris

When you present who you are — your core beliefs — to the customer, do you get head nods, indifference, or hostility? All 3 are great responses, actually. If they’re nodding, they probably share your beliefs. That’s a key tenet of quadrant 3: who we are.In this episode, I interview return guest Anthony Coundouris, Founder at run_frictionless and author of run_frictionless, about how Q3 (who we are) and Q4 (how we serve) fit in the overall 4-part frictionless framework.Anthony and I also talked about:- Why sharing beliefs should be the beginning of every PowerPoint- How to evaluate the 3 types of response to who you are- What happens to revenue when you fit the quadrants together- What vanity values are - How to start conversations with less frictionCheck out these resources we mentioned during the podcast:- Anthony Coundouris on LinkedIn - Company: run_frictionless- Book: run_frictionless- Xero Accounting SoftwareSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can’t see the links? Just search for Customer Experience in your favorite podcast player.