151. Creating Holistic and Immersive Experiences w/ Mathew Sweezey

Moving forward, nearly every experience is going to be hybrid: both physical and virtual. We’ll need to provide a hybrid experience for our employees as well as our customers.In the third episode of our Human-Centered Connection expert series, Steve Pacinelli and I interview Mathew Sweezey, Director of Market Strategy at Salesforce, about internal marketing, the immersive experience, and employee experience.Mathew talked with us about:- What’s missing from the equation of experience- How to craft hybrid experiences- Why internal marketing should be your next big focus- How to focus on creating immersive employee experiences- What managers can do to create a great experienceHere are some links to resources we mentioned:- Mathew Sweezey on LinkedIn- MathewSweezey.com- Salesforce.com- Salesforce Futures Lab- PatagoniaSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog. Listening on a desktop & can’t see the links? Just search for Customer Experience Podcast in your favorite podcast player.