154. The Art & Science of Selling to Prosumers w/ Mario M. Martinez, Jr

Consumers have turned into prosumers — that is, professional consumers. Before we buy, we read reviews, ask for advice, and do other forms of research about a product or service. What does this mean for sellers?In practical terms, before you send a message, you’d better know what pages they were on to construe what they are searching for.In the sixth episode of our Human-Centered Connection expert series, Steve Pacinelli and I interview Mario M. Martinez, Jr., CEO and Modern Sales Evangelist at Vengreso, about the art and science of selling to the prosumer.Mario talked with us about:- How people collectively make up the brand- What a prosumer is and how we buy- Where the line between art and science lies in sales- How to communicate that you are interested in others- What chapters interest Mario in Human-Centered CommunicationSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.