167. Essential Traits of the Next Generation CRO with Brandi Starr, Rolly Keenan, Mike Geller

There’s no reason to keep them separate anymore: success, support, marketing, and sales. Their common goal is revenue, so their common leader should be the CRO. When we’re talking about the next generation of CROs, a Chief Marketing Officer is likely the best candidate because they’re already doing the bulk of that work.  In this episode, I interview the authors of CMO to CRO: The Revenue Takeover by the Next Generation Executive, Tegrita’s COO Brandi Starr, CRO Rolly Keenan, and President & CTO Mike Geller. We talk a bout why CMOs make such good CROs and how to create a CRO function.  Join us as we discuss:Why the rise of the CRO is vital to good CXWhy Tegrita created a CRO role and wrote a book about itHow to tame your FrankenstackWhat CMOs can do to shift into CROsWhere to position RevOps with respect to the CRO function  Check out these resources we mentioned:RevenueTakeover.com Tegrita.com   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.  Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.