168. Obviously Shareable: CX That Customers Want to Talk About w/ Dan Gingiss

Instead of a slice of cake with a candle, they brought out a box of handmade chocolates with Happy Birthday spelled out in cocoa powder and decorated with a sparkler. All four diners spontaneously took out their phones, photographed it, and shared it online.“The single best marketing is a happy customer talking about you because it’s the most credible, the most authentic,” said our guest today, Dan Gingiss, Chief Experience Officer at The Experience Maker, LLC and author of The Experience Maker .Dan challenges organizations to create shareable experiences, just like Fleming Steakhouse did for his son’s birthday dinner.Join us as we discuss:Why Dan highlights a romance novelist in his marketing bookWhat the WISER framework stands forHow personalization creates shareable momentsHow to leverage B2C experiences in B2BWhy Amazon loses money to invest in relationshipsCheck out these resources we mentioned:Dan Gingiss on LinkedIn The Experience Maker (book) DanGingiss.com Starbucks Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.