171. Why Better CX Is The Goal, Not Disruption w/ Michelle Lisowski

The word “disruption” can make us feel irritation or even angst. What we need is to recognize that disruption on an industry scale means changing how we operate to create better experiences for our customers.In this episode, I interview Michelle Lisowski, Global Director, B2B Marketing at Uber, about how she's leading a well-known B2C brand into better B2B customer experience.Join us as we discuss:What Michelle means when she says CX is everythingHow Uber for Business is redefining transportationWhy disruption should be recognized as serving customersHow Michelle manages multiple lines of business with trust in peopleWhen customer-centricity became a practice for Michelle     Check out these resources we mentioned:Uber for BusinessMichelle Lisowski on LinkedInPatagoniaAmerican ExpressTarget  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play, or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.