173. Delivering Connected CX By Improving Go-To-Market Strategy w/ Sangram Vajre

Everyone wants to know how to operate their business effectively. But depending on which of the three growth stages your company is in, the answer will be different.In this episode, I interview Sangram Vajre, Co-Founder and Chief Evangelist at Terminus and author of MOVE: The 4-Question Go-to-Market Framework, about GTM as a process, the 3 stages of business, and his CX takeaways from his book research.Sangram and I talked about:Why the connected experience is essential for frictionless CXHow GTM is a transformational process for accelerationWhat it means to be a problem company, a product company, or a platform companyWhat 3 things the CEO should ownHow the MOVE framework applies to scaling      Check out these resources we mentioned:The MOVE BookSangram Vajre on LinkedInBombBombGongTim Kopp (TK) on LinkedInCrossing the Chasm by Geoffrey Moore      Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play, or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.