179. 5 Elements of an Exceptional Customer Experience w/ Elizabeth Dixon

Define your differentiator.Ask yourself this: “What is it that we uniquely can do that others can’t? How do we amplify that in a way that will be meaningful to customers?”In this episode, I interview Elizabeth Dixon, Speaker at Elizabeth Dixon Speaks and Principle Lead, Strategy, Hospitality & Service Design at Chick-fil-A Corporate, about the five elements of exceptional customer experience — one of which is defining your differentiator.Elizabeth and I talked about:Why EX is a prerequisite for exceptional EXHow culture should be definedWhy customer experience should become a broader ethos throughout cultureWhat the connection between differentiation and loyalty isWhat role employee wellness plays in EX     Check out these resources we mentioned:ElizabethDixonSpeaks.comElizabeth Dixon on LinkedInHorst Schulze on LinkedInSouthwest AirlinesDrury Hotels  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play, or Google Podcasts, and find more episodes on our blog.Listening on a desktop & can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.