188. Aligning Sales, Marketing, and Customer Success Under a CRO w/ Sterling Snow

If customer experience is important to your company, you won’t achieve it without alignment between sales & marketing. Any interaction your customers have with your business can make or break that relationship.  In this episode, I interview Sterling Snow , Chief Revenue Officer at Divvy | Inc. , about customer experience, how he’s been able to achieve alignment with his company, and tips for the listeners looking to do the same.  Sterling talked with me about:- The rise of customer experience and who’s responsible for it- Divvy’s ideal customer & the problems it solves- Segmenting resources to customers of differing size & advice to listeners- The feedback loop: bringing sales & marketing together- The internal communication needed to create alignment- Pros & cons the listeners should be aware of around company alignment Check out these resources we mentioned during the podcast:- Sterling Snow on LinkedIn - Sterling Snow on Twitter - Divvy - Woody Klemetson on LinkedIn - Calendly Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts , Spotify , Google Play or Google Podcasts , and find more episodes on our blog.