190. 3 Elements of Customer-Led Growth w/ Chris Hicken

Product-led growth is a great strategy… for about 5% of B2B companies. The other 95% should adopt customer-led growth.  In this episode, I speak with two-time Customer Experience Podcast guest Chris Hicken , Co-Founder and CEO at ‘nuffsaid , about the three elements of customer-led growth and their reliance on superior CX Chris talked with me about:- What three things customer-led growth companies do- Which of the four types of data to prioritize and why- How the philosophy of customer-led growth originated- What influence video has in creating value for customers- How to start collecting data on customer value Check out these resources we mentioned during the podcast:- ‘nuffsaid Magazine - Chris Hicken on LinkedIn - The Rule of 40 - Dave Garr on LinkedIn - Darrell Benatar on LinkedIn - Gong.io Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts,Spotify , Google Play or Google Podcasts , and find more episodes on our blog.