199. Get Human Insights Through User Testing w/ Janelle Estes

When it comes to customer data, context is king.  And user testing has become increasingly important as a resource for fine-tuning the customer experience.  It’s a marriage between UX and CX … and today’s guest brings nearly 20 years of experience as a CX leader, strategist, and practitioner who’s designed and conducted hundreds of studies. Hear my conversation with Janelle Estes, Chief Insights Officer at UserTesting and author of the book: User Tested: How The World’s Top Companies Use Human Insight to Create Great Experiences as we discuss: How UX and CX play together Why user testing is a unique solution to gaining human insights Why UX is finally gaining traction What types of user testing are effective How to get started collaborating around the customer journey More information about Janelle and today’s topics:Janelle Estes on LinkedIn UserTesting.com UserTested Don’t Make Me Think Outside In  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts , and find more episodes on our blog.