214. The WOW Experience: Doing What Others Won’t w/ Corey Shelton

The amount of technology we have at our fingertips is vast and wide.It’s also underutilized in enhancing the customer experience. Today’s guest, Corey Shelton, helps us understand how we should be utilizing the technology we have to improve our customer experience from a digital perspective to gather data that can be utilized into actionable insights and from a direct human perspective.Hear our conversation with Corey Shelton, SVP of Marketing at Atlantic Coast Mortgage:How brand and customer experience are intertwined How to properly blend tech and humans to improve the customer experience When to utilize technology to help scale our customer experience Why it is more valuable to know what our customers do not want from usMore information about Corey Shelton and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/thecoreyshelton/ Company Website: https://www.atlanticcoastmortgage.com/ Other Relevant Links: Alex Kutsishin at Sales Boomerang; Dave Savage at Mortgage CoachSubscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.