224. How to Identify and Keep Loyal and Lucrative Customers w/ Ali Cudby

Did you know that in most cases, the top 20% of a company’s customers tend to deliver the vast majority of their revenue?In Today’s episode, Ethan speaks with Ali Cudby Co-Founder & CEO at CXology and Alignmint Growth Strategies. Ali is the author of multiple books including: Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative, Long-Term LoyaltyThis episode covers:How to Identify and Keep Your Most Lucrative and Loyal CustomersWhat the key differences are between Lucrative loyals, Limited Loyals and Lazy LoyalsHow Customer Success defines a function and Customer Experience defines an ethosWhen you must differentiate between Customer Success and Customer ExperienceWhat is the “Bullseye Message?"  More information about Ali Cudby and today’s topics:LinkedIn Profile:https://www.linkedin.com/in/alicudby/Company Website: https://www.cxology.co and https://alignmintforgrowth.comOther Relevant Links: https://www.amazon.com/gp/product/B0839G6VKQ/ref=dbs_a_def_rwt_bibl_vppi_i0  Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.