228. Designing Digital Experiences to Engage Human Emotions w/ Dan Hill

Two currencies drive the economy - our dollars and our emotions. What we feel always drives our behavior. That’s because more than 95% of our mental activity is sensory and emotive - NOT rationalSo we must put a renewed focus on Emotional Intelligence in a business framework. Not only is it important to brush up on the basics but be willing to delve deeper into and work on your EQ.This episode features Ethan’s conversation with Dan Hill, President at Sensory Logic. Dan is featured in Chapter 4 of our Wall Street Journal bestseller Human-Centered Communication. He’s also the podcast host of Dan Hill’s EQ Spotlight and the author of ten books including Emotionomics and its new, updated version Emotionomics 2.0: The Emotional Dynamics Underlying Key Business GoalsOn this, his third appearance of the CX Podcast, he talks about:How common is a depth of expertise in facial coding in areas such as politics, business, sports, etc?What is a functional definition of Emotional Intelligence?Why is Emotional Intelligence so Important?What are some best practices for folks that are engaging people in a sensory and emotional manner in digital experiences?What are some of the cultural contextual changes that have happened since his book: Emotionomics?   More information about Dan and today’s topics:LinkedIn Profile:https://www.linkedin.com/in/dan-hill-emotionswizard/Company Website: https://www.sensorylogic.com/Other Relevant Links:   Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.