230. Sales As The Science of Service w/ Todd Caponi

“Certain words are used in business so thoughtlessly that they have become devoid of meaning: Authentic. Real. Transparent. And there is no one I trust more to rescue them than Todd Caponi.”Those words are from Ethan Zoubek, CRO at Atari. And he shared these words about a fantastic book titled “The Transparent Sales Leader: How the Power of Sincerity, Science, and Structure Can Transform Your Sales Team’s Results”It’s the second book by today’s guest - Todd Caponi. We talked about his first book, The Transparency Sale, here on the podcast back on Episode 90: “Why Transparency Sells Better Than Perfection”Todd is an author - as well as an advisor, speaker, workshop leader, and sales historian - who built his career in sales leadership roles at companies like SAP, Exact Target, and Power Reviews.Todd’s back on the show to talk about:When the science of sales began to emergeWhy successful sales leadership is like the ultimate team sportHow the power of sincerity, science, and structure can transform your sales team’s resultsHow digital pollution and noise impact today’s sales cycleWhere in the sales process can you set consistent and transparent expectations More information about Todd and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/toddcaponi/Company Website: https://toddcaponi.com/Todd’s Website: https://www.toddcaponi.com/Check out Todd’s books below:The Transparency Sale:https://www.amazon.com/gp/product/B07KFPQD76/ref=dbs_a_def_rwt_bibl_vppi_i0The Transparent Sales Leaderhttps://www.amazon.com/gp/product/B0B23DZHFR/ref=dbs_a_def_rwt_bibl_vppi_i1 Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.