233. Uncovering GTM Insights from Your Employees, Not Just Your Customers w/ Chris Wallace

In search of business intelligence and GTM insights, we look to our customers and to our customer data. But today’s guest shares with us a critical and untapped resource: our frontline team members. Learn how to better understand customer value by engaging your employees on the topic.Our guest is Chris Wallace, the Co-founder and President of Innerview Group, an internal brand consultancy that helps their clients win from within. This conversation covers:The How/When/Why of surveying your frontline people about customer valueWhy you must develop a process to discover value in your own businessHow different types of customers get different value from the same offerWhat the give and take process is from the top to the bottomHow to close the loop and unlock the passion of your team More information about Chris and today’s topics:LinkedIn Profile: https://www.linkedin.com/in/christopherewallace/Company Website: https://innerviewgroup.com/Other Relevant Links:https://innerviewgroup.com/infront/E-book - https://innerviewgroup.com/wp-content/uploads/2022/11/FrontlineInsights-eBook.pdf Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Amazon, or Google Podcasts, and find more episodes on our blog.