33. What Your Marketing Team's Doing That's Probably Illegal w/ Sharon Toerek

After “What’s the meaning of life?”, here’s the next most important question:

Do I need permission to repost this?

Can’t answer the first one for you, but the second one is a gigantic yes.

I sat down with Sharon Toerek, Intellectual Property and Marketing Law Attorney who helps creative professionals protect, enforce and monetize their creative assets. Her work with small advertising and marketing entrepreneurs is driven by her understanding of customer experience. 

“Customer experience means to me that at the end of the day, at the end of the transaction, did the customer feel heard? Did they feel seen?” Sharon said.