35. 2 Keys to Creating an ‘Extraordinary’ Customer Experience w/ Dan Gingiss

Research shows that people are actually more willing to share about the positive experiences they’ve had with companies than the more negative ones. 

So, why don’t they? Well, most of us just haven’t had those kinds of really positive experiences. So, what can you do to create those positive experiences and change that sentiment?

That’s exactly what we’re talking about today with guest Dan Gingiss. Dan has run social media and digital marketing at companies with household names such as McDonald's, Humana, and Discover. He’s also the Chief Experience Officer at the company, Winning Customer Experience. 

Here’s what we talked about:

• Why you should be your own customer
• How to identify and resolve pain points
• How to create extraordinary customer experiences