45. The Modern Buying Process and Product-Led Growth w/ Wes Bush

We’re all familiar with the traditional sales-led way of acquiring customers:

They demo the product and are passed along to one of your salespeople. And, hopefully, the perceived value of your product matches their actual experience.

What if you just let them experience the value right away? No strings attached.

This product-led model is what Wes Bush sees for the future of selling (and not only for software).

Wes is the author of Product-Led Growth as well as the founder of the Product-Led Summit. He defines customer experience as the point where perceived value and experienced value meet.

Additionally, Wes shares:

• What product-led growth is compared to a traditional sales-led model
• Hurdles to look out for when transitioning from sales-led to product-led
• What marketers should know about customer experience

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