51. How To Enable Your Sales Team: Practical Tips for Sales Leaders w/ Joe Caprio

Let’s drill into sales enablement.

Not just the important question of how we can best prepare our salespeople, but I’m talking here about how we set them up to serve our customers successfully? Sales isn’t about quotas; it’s about pursuing our clients’ success.

Which is why it’s completely apt that my guest on this episode of The Customer Experience Podcast was a customer who was absolutely delighted with Chorus.ai before becoming their VP of Sales. I recently talked with Joe Caprio, VP of Sales at Chorus, about sales best practices, sales enablement (and sales readiness), sales training, and more. 

Joe and I discussed the true impact of sales engagement and how you can execute on the strategies Joe has implemented. Stay tuned in for:

1. How to make your rookie BDRs as good as your veterans in half the time
2. What it’s like to be your own ideal customer
3. Time to productivity, productivity per person
4. The dreaded Monday lecture

Bonus: Joe reveals what he wishes marketing knew about sales.