57. Customer Obsession As Your Key Differentiator w/ Ned Arick

Experience differentiators were the subject of a recent LinkedIn post that grabbed my attention for the way it spoke to the heart of this podcast… aligning to invest in creating and delivering better experiences for our customers. I asked its author to be a guest on my podcast to hear more about his experience in operations, account management, biz dev, and sales roles.

I was so excited to interview Ned Arick, Account Executive at YourWelcome, after connecting with him because of his LinkedIn content.

Keep listening or reading below as Ned dives into what it really means to rewrite the narrative and how he keeps it real on his LinkedIn. The insights he shares will apply to everyone who wants to build relationships and keep the customer experience holistic. 

What we talked about:

• Becoming “the educator” and not just the trusted advisor
• What his 12-year-old cousin has to do with hyper-competition
• How to actually rewrite the narrative
• What LinkedIn has done for Ned’s reputation (hint: it’s good)
• Ned’s testimonial about the humanizing power of video

Check out these 2 posts of Ned’s we mentioned during the podcast:

• A Look to 2020
• The Mindset of Charging Admission

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