60. The Context Marketing Revolution w/ Mathew Sweezey

As the customer experience evolves, so do our motives.

Consumers are no longer motivated by a great piece of content (if they ever were). They’re motivated as long as you can offer them the best solution at the most essential time.

In fact, the director of market strategy at Salesforce — Mathew Sweezey — wrote an entire book on what exactly goes into context marketing. That book, entitled Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, lays out in detail how marketers can break through the world of endless noise we’ve built.

Luckily for us, Mathew was kind enough to hop on The Customer Experience Podcast and answer a few questions.

What we talk about:

• Why collaboration and executive buy-in make for top marketing performers
• How businesses can grow by way of holistic customer experience
• The origin of his new book, Context Marketing Revolution
• Why we’ve become immune to attention-based marketing
• How to take a human-centered approach to marketing
• The benefits of using video in a holistic CX

Resources mentioned in this episode:

• EF Schumacher - Small is Beautiful
• Searles, Locke Levine Weinberger - The Cluetrain Manifesto
• Pine & Gilmore - The Experience Economy
• Marshall McLuhan - The Medium is the Message
• Seth Godin - Permission Marketing
• Aldous Huxley - Island

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