63. Creating Fans Through Human Connection w/ David Meerman Scott

If you’re looking to grow your business, then having a raving fan base can help you get you there. Passion is contagious, and they are passionate about what you have to offer.

So, as your fandom flourishes, so will your company.

To accomplish this, you have to give people an experience they’ll always remember – one built on human connection. And that’s hard to do.

But you can’t have truly invested fans without it.

Fortunately, our guest on this episode of The Customer Experience Podcast, David Meerman Scott, knows a thing or two about what it takes to create a solid company fanbase.

Reasons to Listen:

• Why real (not virtual) human connection is vital to business success
• What the underpinnings of Fanocracy consist of
• Why giving things away for free is beneficial to making more fans
• How to increase face-to-face proximity with current and potential fans through video
• When data obsession gets in the way of human connection

Check out these resources we mentioned during the podcast:

• The New Rules of Marketing and PR
• Marketing Lessons from the Grateful Dead
• Fanocracy: Turning Fans into Customers and Customers into Fans

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