71. Differentiating Your Brand by Humanizing The Experience w/ Ed Breault

Brand experience is a promise that the buying experience will match the perceived value of the brand. Therefore, brand experience — education, enrichment, and human connection — begins well before a customer becomes a customer. 

When a prospect believes that the brand and the buying experience will match and when that expectation is met… a premium brand is born.

In this episode, I interview Ed Breault, CMO at Aprimo, about developing his brand experience strategy.

What we talked about:

- Customer experience as a promise

- His mission to rehumanize the brand experience at Aprimo

- Achieving “extraordinary influence” within your target accounts

- Personal brands as the new corporate brand

- Doing your best work within your “life flow”

Check out this resource we mentioned during the podcast:

- Ed was profiled on DMNews 40Under40

- He explains the impact of Rehumanize Your Business

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