Customer Success Playbook Podcast Season 2 Episode 26 - Kevin Maufer - Ideal Customer Profile

The Customer Success Playbook - A podcast by Kevin Metzger and Roman Trebon - Tuesdays

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Business Technology

Send us a textIn this insightful episode of the Customer Success Playbook Podcast, hosts Roman Trebon and Kevin Metzger welcome Kevin Maufer, Principal Consultant and Fractional Leader at CX Services. With over 25 years of experience in customer-facing roles, Kevin shares his expertise on the critical importance of defining and aligning on an Ideal Customer Profile (ICP). This episode dives into the strategies for identifying and targeting the right customers to drive growth, enhance customer...