Building a Sustainable Floral Business with Ellen Frost

Text Agony Aunt Roz with your Cutflower Questions. In this episode, Roz sits down with Ellen Frost, owner of Local Color Flowers, to explore the world of locally sourced, sustainable floristry. With 17 years of experience, Ellen shares her journey from gardening enthusiast to floral business owner and the challenges of maintaining a 100% local sourcing model. They dive into the environmental impact of imported flowers, the logistics of working with local flower farmers, and why education is k...