S2 EP6: Intro to Denim ft. Tiia Richardson

A denim specialist with over twenty years of experience tells us why the best studied at the house of Levi's.    TIME STAMPS  (1:14) Adriano Goldschmeid (2:42) Levi Strauss (3:39) Tiia at Levi’s (4:10) Levi’s tabs (5:05) Tiia’s Work History (6:40) Denim History (8:27) Tommy Hilfiger x Hip Hop (11:04) Marc Jacobs Denim (12:10) Designer Jeanswear (13:00) Genuine Denim (14:30) Stretch Denim (19:46) Calvin Klein (21:52) Denim Pollution (22:18) Laundries (Denim process) (24:24) Role of a Denim Specialist (25:09) Denim Finishes (26:32) Stone washing (27:30) Indigo (28:39) 7 for All Mankind (29:30) Premium Market (30:56) Raw “Japanese” Denim (33:11) Selvedge Denim (33:11) Selvedge Denim (35:55) Not a Purest (37:00) Denim is a canvas (38:56) Angora Group (42:30) Black - Non Indigo Denim (46:00) Partnering & Outsourcing (48:00) Overseas & Local Manufacturing