172: The Values-Based Evolution In Marketing, And In The Super Bowl

We explore the immense impact of values-based marketing on customers’ perceptions, and how to implement the strategy correctly.
Values-based marketing: "Giving your customers a reason to buy your product or service that isn't price, product features, or product performance, but that is instead related to a social, environmental or political value that you believe your audience holds."
Special guest: Jim Nail, Forrester Principal Analyst serving B2C marketers.
Relevant Forrester blog posts:

Super Bowl LIII Ad Themes: Dystopian Robotics And Uplifting Values
Gillette Just Admitted That It Has No Values