212: Four Ways To Deliver Value For Customers (R)

Brands who create value for customers get business value in return. However, many customer experience (CX) professionals fail to identify and deliver the right value to customers. In this episode we discuss with Forrester principal analysts, Maxie Schmidt and Shar VanBoskirk, about the definition of value and their framework on how to think and provide customer value.
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* Value For Customers: The Four Dimensions That Matter