371: Behaviors Are The Building Blocks Of Customer-Focused Culture

The CX Cast - A podcast by Forrester - Tuesdays

Culture change is necessary for an organization to be more customer obsessed and deliver better customer experiences. That culture change requires specifying the customer-focused behaviors that lead to customer loyalty. CX Cast co-host Angelina describes the process to determine and assess your organization’s ideal behaviors and drive adoption of targeted behavior change to align with customer and business priorities.