1057 Bram de Hoog - What Is Specialty Coffee Today - The Daily Coffee Pro Podcast by Map It Forward

This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany, and co-owned and supplied by 9 producers from around the globe. In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond. In this episode, Bram and Lee discuss the blurry lines distinguishing specialty from commodity coffee, addressing industry challenges like the increasing volatility across the coffee supply chain. This conversation also touches on consumer perception, the integrity of coffee sourcing and pricing, and how both big and small businesses navigate the spectrum of quality versus cost. The dialogue opens up crucial questions about the responsibilities of everyone in the supply chain, from producers to cafe owners, in upholding the true essence of specialty coffee while ensuring the sustainability of the industry. 00:00 Debunking Specialty Coffee Myths 00:39 Sponsored Segment: Becoming a Coffee Consultant 01:17 Introducing the Series and Guest Bram de Hoog 05:51 Defining Specialty Coffee in Today's World 10:10 The Complexities of Specialty vs. Commodity Coffee 13:46 The Ethical Dilemmas in Coffee Sourcing 19:07 The Importance of Integrity in Coffee Business 20:33 Paying Fairly: Beyond the Specialty Label 24:09 The Reality of Coffee Pricing and Business Ethics 25:48 Reflecting on the Coffee Industry's Future Connect with Bram and Paso Paso here: https://www.paso-paso.com/ https://www.instagram.com/paso_paso_coffee/ https://www.linkedin.com/in/bramdehoog/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops