1059 Bram de Hoog - Challenging The Coffee Status Quo - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe. In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond. This episode delves into the consequences of the current status quo within the coffee supply chain, particularly focusing on its impact on producers. Using Mercon's bankruptcy as a case study, the discussion highlights the precarious nature of the coffee trading business, exacerbated by rising interest rates and changes in the market. The episode also covers the broader effects on the coffee supply chain, including the shift towards home brewing and roasting. It prompts listeners to reconsider the sustainability of current practices within the coffee industry, and how entities like Paso Paso are offering alternatives to traditional models that may be more beneficial to producers facing financial pressures. Furthermore, the shift in coffee consumption trends towards origin countries and the growing practice of producers roasting for local markets are explored as potential challenges to the supply of specialty coffee. 00:00 The Impact of Market Dynamics on Coffee Producers 00:25 Sponsored Message: Become a Coffee Consultant 01:03 Exploring the Validity of Specialty Coffee in 2024 01:36 Challenging the Status Quo in the Coffee Industry 03:04 Understanding Profit Margins Across the Coffee Supply Chain 05:26 The Realities of Specialty Coffee Pricing and Profitability 07:30 Innovative Approaches to Coffee Roasting and Distribution 10:56 The Mercon Story: A Cautionary Tale of Market Volatility 16:38 Addressing the Importer Finance Status Quo 20:01 Emerging Trends and Solutions in the Coffee Industry 22:32 Closing Thoughts and Next Episode Teaser Connect with Bram and Paso Paso here: https://www.paso-paso.com/ https://www.instagram.com/paso_paso_coffee/ https://www.linkedin.com/in/bramdehoog/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops