1067 Diego Baraona - The Real Life Challenges of Coffee Producers in 2024 - The Daily Coffee Pro Podcast by Map It Forward

This first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast hosted by Lee Safar. Our guest on this episode of the series is Diego Baraona from El Salvador's Los Pirineos and the theme of this series is "The Current Realities Facing Coffee Producers in 2024". In this episode of the series, the discussion focuses on the significant challenges such as labor shortages, increased costs, and the impacts of climate change and inflation on coffee farming. Diego shares his experiences with navigating these issues, including innovative solutions like hiring transport for pickers and adapting harvest methods. They also explore the difficulty of balancing quality with the rising production costs and discuss the broader industry's perspectives on these challenges. The conversation highlights both the resilience and the innovative approaches of coffee producers in facing an increasingly tough landscape. 00:00 Welcome & Introducing Diego Baraona 00:49 Celebrating the Paso Paso Project 01:46 The Labor Crisis in Coffee Production 04:17 Economic Challenges: Inflation and Price Pressures 07:52 Personal Journey: From Barcelona to Coffee Farming 09:07 Navigating the Industry: Quality vs. Cost 11:45 The Producer's Perspective: Advice and Autonomy 13:39 Looking Ahead: Challenges and Decisions 14:41 Closing Thoughts and Invitation to Next Episode Connect with Diego and Los Pirineos here: https://www.instagram.com/lospirineoscoffee/ https://www.instagram.com/diego.baraona/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops