EP 1109 Ted Fischer - Not All Coffee Producers Are The Same - The Daily Coffee Pro Podcast by Map It Forward

This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest for this series is Ted Fisher, a cultural anthropologist from Vanderbilt University and Author of the book "Making Coffee Better". In episode 3 of a five-part series on The Daily Coffee Pro by Map It Forward, Lee and Ted delve into the complexities of the specialty coffee market. They discuss the diverse realities faced by small and large coffee producers, highlighting issues like financial and cultural capital, market access, and the impact of global power dynamics. The conversation also touches on how relationships and adaptability are crucial for resilience in the coffee industry. 00:00 Introduction and Virtues in Coffee Farming 00:31 Sponsor Message: Become a Coffee Consultant 01:09 Welcome and Series Overview 01:23 Understanding Coffee Producers 03:05 Challenges Faced by Smallholding Farmers 08:40 Economic Pressures and Market Dynamics 13:56 Building Resilient Coffee Supply Chains 19:46 Conclusion and Next Episode Teaser Connect with Ted on LinkedIn here: https://www.linkedin.com/in/effischer and find Ted's Book "Making Coffee Better" wherever you get your books •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops