EP 1117 Heleanna Georgalis - A Coffee Crisis In Ethiopia - The Daily Coffee Pro Podcast by Map It Forward

This is the first episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our guest on the podcast this week is Heleanna Georgalis, Managing Director of Moplaco Trading a vertically integrated coffee exporting company, based in Addis Ababa. In this five part series, Heleanna outlines the likely irreversible crisis in coffee across Ethiopia that has seen the rise of Eucalyptus and Khat and the decimation of coffee crops. In this episode of The Daily Coffee Pro by Map It Forward, Lee and Heleanna delve into the historical and current impacts of coffee trading, land use shifts, and environmental changes, particularly focusing on the Harrar region of Ethiopia. The conversation sheds light on the economic and social factors driving farmers to abandon coffee cultivation for other cash crops like eucalyptus and khat, leading to long-term ecological and economic issues. This series aims to create a deeper understanding of the complexities facing Ethiopian coffee and its global market implications. Learn more about these crucial issues and the future of Ethiopia's coffee industry in this must-watch series. 00:00 The Environmental Impact on Ethiopian Farmers 00:57 Sponsor Message: Become a Coffee Consultant 01:35 Introduction to the Series and Guest 03:19 Heleanna's Background and Coffee Business 07:36 Challenges in Ethiopian Coffee Farming 08:21 The Decline of Harar Coffee 12:42 Economic Realities for Ethiopian Farmers 22:07 Conclusion and Upcoming Episodes Connect with Heleanna and Moplaco Trading here: https://moplaco.com/ https://www.instagram.com/moplaco_trading/ https://www.linkedin.com/in/heleanna-georgalis-20b064185/ •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops