EP 1135 George Howell - The Value of Coffee is Changing - The Daily Coffee Pro Podcast by Map It Forward

This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence. In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going. In this insightful episode of the Daily Coffee Pro by Map It Forward, Lee and George delve deep into the classification of flavored infused coffees, market dynamics, and the current coffee price crisis. Discover George's perspective on the evolving specialty coffee industry, market saturation, and the importance of maintaining quality while catering to diverse customer preferences. They also explore the potential future challenges for cafes and roasteries, touching on fermentation techniques and the consumer's growing demand for authenticity. Don't miss this engaging discussion on the future of coffee! 00:00 Introduction to Flavored Coffees 00:36 Sponsorship Message 01:14 Welcome and Episode Overview 01:26 The Coffee Price Crisis 02:00 Market Saturation and Consumer Behavior 03:24 Mixology and Cafe Offerings 05:29 The Role of Specialty Drinks 07:25 Infused and Co-Fermented Coffees 14:49 Quality and Authenticity in Coffee 17:17 Conclusion and Next Episode Teaser 17:36 Closing Remarks and Call to Action Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/ https://www.instagram.com/ghowellcoffee/ https://georgehowellcoffee.com/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops