EP 1176 Monika Firl - Fairtrade's Perspective on The Coffee Crisis - The Daily Coffee Pro Podcast by Map It Forward

This is the 5th episode of a new five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Lee Safar. Our guest on the podcast for this series is Monika Firl, the Senior Advisor of the Coffee Program at Fairtrade International. The theme of this series is exploring what Fairtrade International (Fairtrade Coffee) represents and stands for in 2024 with a specific focus on their efforts in the coffee sector. In the final episode of this series on The Daily Coffee Pro Podcast by Map It Forward, Lee and Monika discuss the complexities and solutions surrounding the coffee industry crisis. Learn about the multifaceted challenges faced by coffee farmers, the need for an ecosystem-based approach, and the importance of including producer voices in decision-making processes. Discover Fairtrade's evolving strategies and Monika's insights into the urgent need for sustainable practices in the coffee sector. 00:00 Back to Basics: Coffee's Forest Roots 01:01 Introduction and Sponsor Message 01:39 Understanding Fairtrade's Role 02:54 Defining the Coffee Crisis 04:36 Challenges and Solutions in Coffee Production 08:23 Fairtrade's Environmental Focus 10:32 Future of Regenerative Agriculture 14:04 EUDR and Coffee Producers 18:53 Final Thoughts and Call to Action 25:16 Closing Remarks and Sign Off Connect with Monika and Fairtrade International here: LinkedIn: https://www.linkedin.com/in/monika-firl-663a151a/ https://www.fairtrade.net/ https://www.instagram.com/fairtradeofficial/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops