EP 1251 Bob and Michelle Fish - What Is The Black Curtain of Coffee? - The Daily Coffee Pro Podcast by Map It Forward

Join our Mailing List - https://www.mapitforward.coffee/mailinglist Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching Introduction to Regenerative Coffee Farming is now Available On-Demand at https://mapitforward.coffee/workshops for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human •••••••••••••••••••••••••••••••• Welcome to the first episode of a five-part series on The Daily Coffee Pro by the Map It Forward Podcast, hosted by Lee Safar. Our guests in this series are Bob and Michelle Fish from Biggby Coffee and One Bigg Island In Space. With 400+ franchises in 12 states across the United States and 100 more already signed, Biggby is exceeding growth expectations that appear to be unaffected by the current challenges facing most businesses related to price and supply. The 5 episodes of this series are: 1. What Is The Black Curtain of Coffee? - https://youtu.be/PbcDAd3BcJ0 2. Why The Black Curtain of Coffee Exists - https://youtu.be/Yir70xf053U 3. Who Benefits From The Black Curtain of Coffee? - https://youtu.be/V544FTKyaREE 4. Consequences of The Black Curtain of Coffee - https://youtu.be/LHtHkTOTzIA 5. The Future of Coffee - https://youtu.be/bWu2eEFISyg In this eye-opening episode of The Daily Coffee Pro by Map It Forward, host Lee Safar welcomes Bob and Michelle Fish to discuss the hidden struggles within the coffee industry. From farmers abandoning their farms due to systemic issues to the comparison with the struggles of the Syrian people, the conversation delves deep into the complexities of the coffee supply chain. The episode highlights the importance of direct trade, regenerative farming, and the economic challenges coffee producers face. With insights into their journey starting from 2018, Bob and Michelle unveil their mission to reform coffee sourcing and eliminate industry corruption. This is a must-watch for anyone passionate about coffee sustainability and ethical sourcing. 00:00 The Crisis in Coffee Farming 00:33 Introduction to Regenerative Coffee Farming Workshops On-Demand 01:54 Meet Bob and Michelle Fish 02:38 A Personal Connection to Syria 07:40 The Reality of Coffee Production 12:36 The Black Curtain of Coffee 14:36 Systemic Poverty and Economic Colonialism 26:13 Corruption in the Coffee Industry 29:37 A Call for Change 32:23 Conclusion and Next Episode Teaser Connect with Bob and Michelle here: https://www.onebiggislandinspace.com/ https://www.biggby.com/ https://www.youtube.com/channel/UClWNU4DXZ9fA6u96Yf-4o_g •••••••••••••••••••••••••••••••• The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops