EP 1270 [ENCORE] Felipe Croce - Surviving in Coffee Through Till 2025 - The Daily Coffee Pro Podcast by Map It Forward

Join our Mailing List - https://www.mapitforward.coffee/mailinglist Jan 2025 Mastermind Groups have opened up for registration: https://mapitforward.coffee/groupcoaching Introduction to Regenerative Coffee Farming is now Available On-Demand at https://ondemand.mapitforward.coffee for as little as $10. Why not grab a gift card for your team, suppliers or favorite coffee human ****************************** This is the 5th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar. The guest on this podcast series is Felipe Croce, a Brazilian coffee producer and exporter from FAF Coffees. In this series, Felipe and Lee will be discussing the current coffee crisis from the perspective of a coffee producer, paying particular attention to the overall economics of things. In this final episode of a compelling five-part series on The Daily Coffee Pro Podcast by Map It Forward, Lee and Felipe discuss the trajectory of the specialty coffee industry as they dive deep into capitalism's impact on coffee, the importance of transparency and values-based business, and the future of coffee pricing and quality. Felipe shares strategies for managing market volatility and emphasizes the need for a unified movement in the coffee industry that reconnects with community and combats commoditization. Lee also highlights the importance of integrity and authenticity in the industry amidst rising corporate influences. This episode is an insightful dialogue on sustaining the specialty coffee sector through conscious business practices and community engagement. 00:00 Introduction to Capitalism and Values 00:43 Understanding Capitalism's Impact 01:01 Sponsored Message: Coffee Consulting Workshop 01:40 Series Conclusion with Felipe from FAFCoffees 01:59 Future of Coffee Prices and Market Scenarios 06:23 Short-term and Long-term Strategies for Coffee Businesses 08:21 Challenges and Solutions in the Coffee Industry 11:34 The Importance of Communicating Value 15:30 Connecting with Consumers and Building Movements 19:46 The Role of Technology and Decolonizing Coffee 28:17 Final Thoughts and Call to Action 36:22 Closing Remarks and How to Support the Podcast Connect with Felipe and FAF here: https://www.instagram.com/felipecroce/ https://www.instagram.com/fafcoffees/ https://fafbrazil.com/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar •••••••••••••••••••••••••••••••• This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops