EP 1296 Pete Licata - We're At A Turning Point In Coffee - The Daily Coffee Pro Podcast by Map It Forward

Join our Mailing List - https://www.mapitforward.coffee/mailinglist "Introduction to Regenerative Coffee Farming" is now available on-demand at https://mapitforward.coffee/workshops for as little as $10. "It's Time to Become a Coffee Consultant" available now with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops ****************************** This is the first episode in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward hosted by Lee Safar. Our guest on the podcast in this series is Pete Licata, co-founder of the brand new roasted coffee brand Caffeine Control Coffee and 2013 World Barista Champion. This series focuses on the idea that our coffee industry is at a turning point. We examine the industry's past, present, and future and explore challenging questions that may prove sobering over time. The five episodes of this series are: 1. We're at a Turning Point In Coffee - https://youtu.be/-t7Z_O2LEm8 2. The Relevance of Coffee Competitions - https://youtu.be/WG_wMutQ_E4 3. 2025 Is Different From All Other Years In Coffee - https://youtu.be/bM_k_grRE2E 4. Caffeine Trends In Coffee - https://youtu.be/28wCcpVJI1U 5. Launching A Coffee Brand in 2025 - https://youtu.be/dG24xtmv9F8 In this episode of the Daily Coffee Pro by Map It Forward, Lee and Pete explore the lack of industry standards, the evolving concept of specialty coffee, and the challenges faced by new entrants in the coffee business. Pete shares insights from his 20+ years of experience, including the impact of caffeine and the necessity of industry cohesion. Learn about the turning point the coffee industry is experiencing and how we can navigate these changes. Stay tuned for upcoming episodes where they dive deeper into topics like coffee competitions. 00:00 Introduction to the Cafe Industry 00:43 Sponsorship Message 01:21 Welcome and Series Introduction 02:04 Meet Pete Licata 02:18 Pete's Journey in the Coffee Industry 05:06 Focus on Caffeine 07:21 The Evolution of the Coffee Industry 10:38 Challenges in Specialty Coffee 19:16 Reinventing the Wheel in Coffee 21:39 The Need for Industry Cohesion 25:06 Conclusion and Next Episode Teaser Connect with Caffeine Control Coffee and Pete Licata here: • https://caffeinecontrol.coffee/ • https://www.facebook.com/profile.php?id=61560412733106 • https://www.instagram.com/caffeinecontrol.coffee/ •••••••••••••••••••••••••••••••• Support this podcast on Patreon for a few dollars a month here: https://bit.ly/MIFPatreon The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar https://www.mapitforward.coffee https://www.instagram.com/mapitforward.coffee https://www.instagram.com/leesafar ••••••••••••••••••••••••••••••••